Refining Localized Marketing To Boost Channel Revenue
A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets....
View ArticleMobile-Optimized Content Becoming A New Imperative For Channel Marketers
More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In...
View Article10 Tips To Optimize Webinar Attendance And Engagement
Many organizations leverage webinars to better connect and engage with partners, prospects and current customers. Findings from the MarketingProfs/Content Marketing Institute study, titled: 2013 B2B...
View ArticleSpecial Report: Retail Vertical Watch
Vendors, distributors, and software and service providers are itching to cash in on trends uncovered at the 2013 NRF BIG Show that are expected to influence the market throughout the year. Rightfully...
View ArticleTo Gate Or Not To Gate Content: Using Forms To Generate Quality Leads
With more buyers turning to content such as white papers, E-books and infographics to learn more about relevant industry trends and specific solutions, it’s natural for organizations to focus more on...
View ArticleEducation And Enablement: The Keys To Social Media Success
The emergence and growing influence of the web in B2B buying decisions is undeniable. Executives are relying more on search engines to start the browsing and buying journey for solutions to help their...
View ArticleUsing Gamification To Drive Partner Loyalty And Sales
An increasing number of organizations are recognizing the value of gamification in driving customer and employee engagement. In fact, research from Gartner has indicated that by 2015, 70% of Global...
View ArticleChannel Agencies & Consultancies: Your Superhero Sidekicks For Marketing &...
At Channel Marketer Report, our goal is to constantly keep a pulse on emerging and evolving marketing and sales tools and trends, and report on how these developments are impacting organizations that...
View ArticleHow To Get Real Value Out Of Video
Time-starved, multitasking B2B marketers are seeking more interactive and compelling content to drive brand awareness, encourage conversations and, as a result, generate more leads and sales. Buyers’...
View ArticleSiriusDecisions Aligns New Demand Waterfall To The Channel
Visibility into partner behaviors and garnering insight into lead performance are common challenges channel-centric organizations face. During the 2013 SiriusDecisions Summit, Laz Gonzalez, Service...
View ArticleVendors Address Channel Conflict With New Rules Of Engagement
Channel conflict is a common issue for vendors, value-added resellers and system integrators alike. In fact, approximately two-thirds of channel firms had reported losing between one and nine deals due...
View ArticleAccessData Drives Growth With Innovative Approaches To Partner Communication...
For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive,...
View ArticleRetailNOW 2013 Uncovers New Business Opportunities For Vendors And Solution...
Thousands of retail technology vendors, solution providers, system integrators and retailers are expected to converge during the annual RetailNOW Conference to network and learn about emerging industry...
View ArticleCreating And Sustaining Valuable Partnerships
Business partnerships are not easy but enterprises that invest in strategic, mutually beneficial alliances can achieve greater objectives than they would normally be capable of individually, according...
View ArticleDell Unveils New Software Competencies
In early 2013, Kathleen Schneider, Executive Director of Global Channel Marketing and Programs for Dell, discussed the meaning of “Better Together,” a mantra implemented by the company at its annual...
View ArticleIs It Time To Re-Think MDF?
The process of offering marketing development funds, or MDF, has been a tried and true tactic for vendors that rely on resellers and partners to extend brand awareness and sales on a global scale....
View ArticleChannel Players Seek Automation, Customization In Local Marketing Efforts
Marketing consistency and brand compliance are central to successful channel marketing programs. To create a uniform view of products and services, and better target end users across geographic...
View ArticleOracle OpenWorld 2013 Zeroes In On Partner Empowerment
By Brian Anderson, Associate Editor Oracle PartnerNetwork (OPN), a group which helps partners of Oracle better develop, sell and fulfill the company’s solutions, welcomed more than 5,000 executives,...
View ArticleIs Two-Tier Distribution Right For Your Channel?
By Brian Anderson, Associate Editor One of the main goals for any vendor or manufacturer is to ensure products are available in an area where target customers are able to buy them. This is where...
View ArticleInfinite Peripherals Drives Mobile POS Adoption Through The Channel
Mobile point of sale (POS) has been a hot topic in the retail space for a few years now. Retailers, restaurants and hospitality brands, are taking cues from their consumers — who are becoming more...
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