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Electric Referral Program Enables Partners To ‘Turn Connections Into...
As casual conversations at chamber of commerce luncheons, town halls, and pickleball meetups uncover new prospects for B2B brands, marketers are recognizing the revenue-boosting potential of engaging...
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Partner Ecosystem Expansion – The Answer To A Shaky Sales Forecast
By Gary Sabin, Vice President of Product Management, Impartner We live in an era of partnerships, and the term “partner ecosystem” is becoming increasingly popular. With a cloud and consumption...
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Are Tiers & Levels Right for Your Channel?
By Ellen Linkenhoker, Channel Partner Solutions Lead, ITA Group In two previous ChannelViews, I talked first about ways to determine if your channel program tiering and levels are still relevant. In...
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Expanding Revenue Via Partner Ecosystems Front And Center At Upcoming B2B...
When the B2B Marketing Exchange (B2BMX) reconvenes at The Phoenician in Scottsdale, AZ, Feb. 27 to March 1, attendees will have ample opportunity to discover why enabling an expanded partner ecosystem...
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Increasingly Valued, Partner Ecosystems Still Need Careful Planning, Ardent...
Forrester is advising B2B leaders to prudently explore opportunities that partner ecosystem programs may represent. In its Routes-To-Market Survey 2022, Forrester reported that 67% of B2B channel and...
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Channel Marketing Trends: Taking Stock And Looking To 2023
By Daniel Nissan, Founder and CEO, StructuredWeb It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales have cropped up — some expected, some surprising....
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How To Ensure Your Channel Partner Ecosystem Is Healthy
By Jonathan Eisner, Chief Channel Officer and VP of Global Partners & Alliances at Sovos In the new year, many channel partner programs are revamping their partner program in an attempt to create...
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Cisco Amplifies To-Customer Marketing To Drive SMB Accounts To Partner Network
If any B2B buyers at small or medium businesses have yet to discover that a Cisco channel partner is their best source for the company’s products and solutions, it’s likely they’ll be getting the...
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ChannelOps: The Missing Piece of RevOps
Revops Evolved From SalesOps And Needs To Evolve Again To Include ChannelOps By Demar Amacker, Senior Director of Business Operations, Zift Solutions References to rapid evolution in tech are cliche,...
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To Optimize Channel Demand Gen Programs, Incent Your Partners’ Marketing...
By Claudio Ayub, SVP – Technology, Media, Telecom (TMT) Practice, 360insights A long-ignored or certainly under-appreciated associate at many partner organizations should be getting a lot more...
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