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Guide To Marketing Automation, CRM & PRM
At Channel Marketer Report, we focus on covering the latest trends and pain points evident in channel relationships across markets. One trend that seems to consistently surface is ensuring sales and...
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Swipely Aims To Add More Than 100 Channel Partners By 2014
As a prominent player in the payment processing and marketing space, Swipely takes a two-pronged approach to growing its business: through direct sales and marketing initiatives, and now, its channel....
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Adobe Highlights Improves Partner Engagement And Communication With...
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives...
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Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools
An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers. As a...
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Merchant Warehouse Exec: Education And Engagement Help Drive Channel-Wide...
When Russell Harty first joined Merchant Warehouse as SVP of Key Accounts and Partner Channel in July 2013, he indicated that the payment processing company would be focusing on finding the right...
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Thoughtful Curation, Organization Can Boost Impact Of Content
By Brian Anderson, Associate Editor Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing...
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Exceeding Customer Expectations With Mobile And Social Marketing
By Brian Anderson, Associate Editor New marketing trends and mediums are emerging at what seems like a daily basis. Social and mobile, however, are becoming key channels to help businesses improve...
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Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital
Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base,...
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2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage...
By Glenn Taylor, Associate Editor While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds...
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Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks. Improved channel communication, collaboration and...
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B2B IT Buyers Favor Search And Social Media, Survey Reveals
IDG Connect’s survey of more than 400 enterprise respondents involved in IT purchase decisions shows that social networking is popular among B2B IT buyers in making technology purchase decisions....
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Execs Share How HP Is Putting The Channel First
HP is in the midst of a five-year transition process for its business — especially within the channel. Over the past year, the company has focused on three core pillars to increase partner engagement...
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Blending Content And Social Strategies To Maximize Real-Time Marketing
By Brian Anderson, Associate Editor The content marketing and social media worlds are converging, helping savvy marketers maximize overall brand reach and ROI. In a recent webinar, titled: How To...
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Only 8% Of Brands “Completely Satisfied” With Local Marketing Efforts
A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The...
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Realizing The Value Of Content Curation Across The Channel
Research conducted by SiriusDecisions has confirmed what some marketers and sales representatives have believed for quite some time: Most of the buying journey is now done digitally. With 67% of the...
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Mobile Powers Up Channel Sales And Partner Engagement
The total number of smartphone users worldwide will reach 1.75 billion by the end of 2014, according to estimates from eMarketer. Tablet adoption also is expected to experience a strong growth...
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Lead Nurturing Evolves To Include More Customized Marketing Opportunities
Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50%...
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Is Your Partner Portal Not Living Up To The Hype?
Partner portals and PRM systems are top investments for many vendors; but they simply are not delivering optimal results. While these solutions were designed to help vendors amplify partner...
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OptifiNow Helps Mountain West Financial Streamline Relationship Management
Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead...
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Are You Optimizing Social Media For Your Channel?
The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects,...
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